Whether you’re building your site with turn-key solutions like Wix, SquareSpace, or Shopify; or building a custom site with a Content Management System (CMS) like WordPress, Drupal, or others — The most effective websites, apps, and other digital projects always start with a solid plan.
For most creative entrepreneurs, you will intuitively start brainstorming your website by making a lot of notes, perhaps sketching out some rough wireframes, and maybe even creating some mind maps to sort your various pages and blog categories.
However, if you just make it up as you go along, you will likely become overwhelmed and find yourself way off track. You ultimately want to create a clear, concise, official document to work from. Much like building a written Business Plan, you will want something similar for your website. This will help you and your team get on the same page and stay on track during every phase of production.
When you’re focused on building a specific website, it’s time to create a Website Brief!
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